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Who Knew a Delivery Address Could Be So Hard to Locate on a Postcard?
Who Knew a Delivery Address Could Be So Hard to Locate on a Postcard?
Thanks to Barbara Todaro I have been doing a lot more direct mail marketing, particularly when it comes to my listings.  And last year, I decided to step up my efforts and go with a jumbo postcard to get more attention.  
My hands down favorite design was this one that I found on VistaPrint.  
What's not to love?  I get to show off the property photos, which is one of the things that many would-be sellers find as the focus of marketing.  We know there is a lot more to it than photos, but if you have to put a worm on a hook to catch a potential seller, photos are key.  
More important than the photos, especially to me, is creating a message with something that makes a seller want to pick up the phone and call me.  I started from scratch with a blank back and created a place where I could check off all of my state's legal requirements for brokerage name, address, etc and have a place to type a blurb about this sale.  Here's what I came up with:
 
Just like you would address an envelope, the ... more

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