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New agents enter The Twilight Zone
After owning retail electronic stores for 16 years I entered the brave new world of real estate in 1989. I brought a lot of sales and management experience with me so my first year was very successful with 46 closed homes. I am not saying that I made no mistakes, I made a lot of them, but none fatal or the kind that get you in trouble. Now almost 29 years later what can I do to help out new agents find their way. Let's start with the way back machine to the first full year of 1990: What I should have known then that I know now: It is easy to get sidetracked and work like a crazy person on marketing, open houses, and every kind of prospecting but there is one direction you need to go, continuing education. I would also not limit this to real estate, for sure if there is a good GRI program go for that, you will learn a lot and share information. Also read everything you can on being a business person from budgeting to marketing to what it means to be an entrepreneur. Did I have doubts? The answer may surprise you but I did not. After dealing with ... more
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