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How to Dodge the 'Bad' Leads
Do your leads make you feel like you’re living in Glengarry Glen Ross? 

Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his training period, only the two top producers will keep their jobs, and the other two will be fired.
The blockbuster stars (Jack Lemmon, Al Pacino, Alec Baldwin, Kevin Spacey & Ed Harris) focused on ‘leads’ so much that it was mentioned 109 times in the movie. They were demoralized, degraded and painted into the ‘numbers game’ corner.
I’m sure you’ve felt the same way. I know I have. When you feel like you’re chasing down dead leads, the frustration that causes can filter through everything else you’re doing to try and grow your business. It impacts everything.
The sad truth is…the leads dilemma hasn’t changed. You need the good ones…NOT leads like these:
Tire Kickers (endless showings & no decision) Ungrateful (no matter how much you do for them, it’s not enough) Know-It-All (no matter how much you know, it’s less than they know) Deserters ... more

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