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Can Technology Ever Replace the Real Estate Agent?
It seems like every day, new technology is weaving its way into all facets of industry. If you follow technology blogs or industry news, then the idea of technology eventually replacing face-to-face interactions altogether probably doesn’t sound that far-fetched to you. But, can the same be said for the real estate industry, which is still largely based on human connection?
For the foreseeable future, real estate agents aren’t going anywhere. Redfin made waves with its online-offline approach to the industry—where a technology-savvy agent and a prospect hoping for a no-fuss process can meet in the middle to hopefully have a seamless experience. But, even with the Redfin model, the agent is still there. There might be less face-to-face interaction, but, they are around to handle the little tasks involved in the process of buying and selling.
Artificial intelligence has also found its place in our daily lives, whether or not we’re aware. The information it protects (credit card transactions), and suggests (ads on Facebook and shows on Netflix), illustrates just how much we’re affected by this technology. But in real estate, there are a multitude of possibilities for AI. Virtual tours have already become a common feature for house hunters. Not only can this streamline the process ... more

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