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TIPS FOR SELLING LUXURY REAL ESTATE
Here's an article I found very helpful, hope all you Rainer's find it helpful too!!
TIPS FOR SELLING LUXURY REAL ESTATE By Onie Bolduc
The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.
Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion. 
As a real estate professional selling luxury real estate, you must start by asking questions in order to decipher what emotion is behind the luxury purchase. As Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.”
Listening is an underrated skill as a real estate agent but especially in the luxury space, we must be fine-tuned listeners. We must approach our clients with an ear ... more

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