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Referrals Matter- See What Really Matters to Agents

 
Recently, we had a challenge to write a post about the processes of sending a referral. Referrals Matter and there are some surprises that surfaced about the importance of certain criteria.

One common thread was that the referred client must be taken care of by finding the right person to serve them. Proper vetting of the client before the referral is sent is vital so as not to waste anyone's time. There were statements that the commission check was not the motivator. It could be the reputation of the referring agent and the fact that the client needs a good agent. Even some agents said if the price range was lower than the norm in the area, they didn't ask for a referral fee. It was more important to see the client handled properly. Overwhelmingly, the members said they start their search on ActiveRain. The fact that someone regularly posts blogs was a benefit as it reinforced that the person was still active and their personality and work ethic could be evaluated. Even with that blocked checked, it didn't always work out that was the right person. If nobody was aligned in a certain town or county through the roster, members would reach out to another member ... more

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