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How To Market Homes To Millennials
According to experts Millennials are once again going to be one of the largest groups of home buyers in 2018. As more Millennials reach their 30s and start to put down roots they will be looking to purchase their first homes. And others will be looking to sell those starter homes and upgrade to a midsize or larger family home to accommodate their growing families. But getting Millennials interested in homes takes more effort than just pointing out the family friendliness of the property. Here are a few insider tips for marketing homes to Millennials:
Play Up The Nostalgia Factor
Many of today’s Millennials grew up in single-family homes in the suburbs where they had traditional features like lawns, bike paths, and other amenities. If Millennial buyers can’t afford the huge new construction homes that they see on Pinterest and social media you can get them interested in well built older homes in their price range by playing up the nostalgia factor of the homes. By showing them older homes in quiet neighborhoods that are well-established you can invoke that family feeling and get Millennial buyers to consider homes that might not have all the tech features or open space that they want ... more

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