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The Guaranteed Sale. Good Old Fashioned Bait and Switch
 
The Guarantee That Lures Them In

Key Points
I learned the details of the "Guaranteed Sale Program" You attract business with the guarantee but never give out the guarantee You make enough restrictions so no one qualifies You sell them instead on your regular program  
Have you ever wondered how some agents can guarantee to buy your home if it doesn't sell?
I had always been curious about that. I figured that agents who offer such a guarantee must be pretty good so I wanted to learn what they did that they were willing put their money on the line.
The other year a big name real estate training guru was coming to town who was offering a seminar for agents on the “guaranteed sale system”. He promised to make me a millionaire agent if I followed his step by step program. The price was right, free, so I signed up and attended the full day seminar.
Here’s what I found.
It’s nothing new. This gimmick has been around for 30 years. Thousands of agents are using it. Part of the seminar that I attended had a panel of agent superstars from across the country who were successfully using this guaranteed sales ... more

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