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Why do to DC?
Why do to DC?
 
Why go to any Trade Show?
 
To do any trade show successfully requires a lot of resources and work for a company. Employees must plan PR, prepare and approve a budget, design and produce displays, purchase equipment, train staff, reserve lodging, formalize travel plans, write and print brochures—the list goes on and on. Then there’s the work done at the show itself: coordinating staffing times, giving presentations, exchanging business cards, conducting raffles, planning meals, and networking at every opportunity.
 ZipperAgent just finished exhibiting at the NYC Real Estate Expo, and we needed to address all these things before the show. Once we got back, we dove right into the post-trade show work: traveling home, scheduling meeting, giving product demonstrations, writing sales orders, evaluating the trade show, and doing the follow-up, follow-up, and more follow-up.
Trade shows and Expos no matter how you look at it are a lot of work for the exhibitors. So why do we bother?
 
Sales
 
One obvious answer is to increase sales.  ZipperAgent goes to trade shows, like most businesses, because we have a product to sell and trade shows allow potential customers to have a hands-on experience with our product.  Sometimes this will result in closed sales right ... more

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