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The Competitive Edge Is In The Process !
 
Reflecting back on the winter Olympics I was constantly reminded of how close the competition is at high levels of sport and how it is so close sometimes at high levels in real estate. The little things in an athletes performances means the difference between winning a medal and going home empty handed. The devil is in the details and the little activities of the process with buyers and sellers as well and makes the big difference if the agent wins the listing or loses a bona fide buyer. Knowing the process that high performing agents use every time to win a listing or to win a bona fide buyers commitment is how any agent can compete at that higher level and reach the real estate medal podium. So let’s take a look at this high level performance and what it is they do.
The Pre Appointment Process
1.) Every top performing agent has consistent prospecting and lead generation activities and processes that generate them buyer and seller leads. I would suggest if an agent does not have a large enough lead stream if they are not generating leads from at least 4-6 lead generating funnels then it is not enough. Most top performing agents have ... more

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