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The Power That Sets You Apart: Your Peculiarities.
Remember the song "Different" by Cass Elliot?
When I was smaller, and people were taller, I realized that I was different.
I had a power that set me apart. I learned to take it, to use it to make it.
It's not so bad to be different. To do your own thing, and do it heart!
Why do I bring this decades-old gem of a song up?
Well, one of our clients, Scott Yesitis, an agent in business for 30+ years, just recently considered using each syllable in his last name Yes-It-Is as part of his branding (specifically, his business slogan).
After some pondering, I came up with:
“With Scott Yesitis, you can guarantee:
Yes it is the right time to sell!
Yes it is the right time to buy!
No doubts. No stress. No fear.
Just reliable, professional service.”
The point of the matter? The moral of the story? The bottom line?
Don't wait to own what's different about you, and use it to your advantage.
Irrespective of whether or not some may find something about you unusual, strange, or weird -- work with what you got that will make you that much more memorable.
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