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How to make a good first impression - 3 times
The first "first impression..."
Today in real estate, and in many other professions, your initial “first impression” is either via a prospecting letter or card in the mail, a blog post, or a page on your website.
That means your words need to be “right.” They have to sound friendly and conversational, and be free from glaring grammar, word usage, and spelling errors. They don’t have to be the kind of “proper” that would please your High School English teacher – and in fact shouldn’t. That kind of writing is not friendly or conversational. It’s generally stiff and boring.
(If you feel shaky about grammar, check out the posts listed here.)
Your words also have to be focused on your readers, and on how their problems can be solved or their desires fulfilled when they have your assistance. Please, please, please never begin a letter with “I want…”
You do need to convey your expertise, but you can do it subtly through the information you present, and you can share it in your agent bio – the only page on your site which should be “About You.” And yes, even that page should focus on how who you are is a benefit to your ... more
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