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Marketing in the Neighborhood – Online!
If you’re well-versed in online marketing, you probably know that “local marketing” is different than general targeted marketing.
When you do normal targeted marketing, you are looking for your ideal client online. With local marketing, you’re looking for folks in a specific geographic neighborhood.
The good news is that social media makes local marketing easy – so you can combine it with your mailings for a localized one-two punch!
Finding the Neighborhood OnlineHow do you find people in your farm area or target market online?
Nextdoor is one site that allows you to connect with people from a specific neighborhood. It’s growing very quickly, and many areas are covered. While you may not have an address in the neighborhood, you create a local page for your business on the site. This allows you to see reviews that are shared with you, post your events in the Events calendar, and reply to folks looking for recommendations.
You can target locals with Facebook ads, and you can join Facebook groups focused on specific cities and residential areas. As long as you share useful information, you’ll be welcome there!
On Instagram, you can use local city names and neighborhoods in hashtags to gain attention. You can also search hashtags to find folks who ... more
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