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4 Behind-The-Scenes Ways Your Real Estate Agent Supports Your Home Sale
When you hire a real estate agent to sell your home, there are obvious things you notice them doing to help your house sell. Things like: hosting open houses, bringing potential buyers on home tours, and marketing your property in multiple ways to make sure it gets enough exposure. But when it comes to adding value to your home sale, that's just the tip of the iceberg. A huge percentage of your agent's job takes place behind-the-scenes, and they're working around the clock to get your house sold — even when you're not looking. Here are 4 behind-the-scenes way your real estate agent is working to get your house sold:
1. Performing market research.When it comes to pricing your home, your agent doesn't just pull a random number out of a hat. Your agent's recommendation is a result of extensive market research to ensure your home is priced in a way that's attractive to both buyers and you, the seller. Agents pull data on comparable properties in your area (from both the MLS and any public databases) for the past 12 to 18 months. They research how each home was priced and how the price correlated to the average time the property ... more

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