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Farms don't have to be geographic....
It will come as no surprise to people who know us...that our "farming of choice" is done with our monthly snail mail purple envelope marketing program that has been well established for many years. As our practice grew and we developed different spheres of influence we also added different versions of the content of our newsletters to match the interests of the target audience. We are very conscious of giving each one "news they can use" so that we are not only staying in front of the people who are referral soures, we are bringing something of value to them as well. The newsletters always at least two pages. Ohe page is common to every version. It is printed on a themed letterhead with a life lesson kind of story and of course our signature contact information at the bottom. This piece alone has traveled to...other potential buyer and sellers thru neighborhood meetings, widows and church groups, employee bulletin boards, letters to children in college..the content often strikes a chord that people feel other would benefit from the sharing of this mailing.
. The second page has content written specifically targeted to the target audience. You may choose to define ... more
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