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AMAR: Key foots and opportunities in CaliBaja
CaliBaja is a bi-national mega-region formed by the states of California, USA and Baja California, Mexico. In June 2011, six regional economic development organizations (DEO´s) signed a Memorandum of Understanding, to promote the region together as CaliBaja. Since then, this relationship has generated great benefits on both sides of the border due to its unique commercial and cultural exchange, example of this is that, in 2017, the Ports of Entry of San Ysidro and Otay Mesa (both located in Tijuana – San Diego) reported a flow of more than 49 million people through them. This exchange has been a big opportunity for the manufactured industry, tourism, gastronomic and health sectors in Mexico.
This last industry, the health tourism, has based its success in affordable costs while offering services with a quality equal or superior to those available in California. The growth of this industry is observable in Tijuana with the construction of New City Medical Plaza and Del Prado Medical Tower. Despite the show of success of this formula in the health tourism, the opportunity of another broad sector has been missed: The Senior Living Industry, more commonly known as Retirement Communities.
While the medical tourism is limited to medical service and stay no longer ... more

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