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A Taste of Marketing...Mmmmmmm Good !
  A couple of years ago we were asked to give a listing presentation for a luxury lake property...we were one of three agents that presented to the Sellers who had a bottom line in mind for their lovely home. Our analysis is not a CMA....(Comparative Marketing Analysis.) That method...though it is one that every...or at the very least...most...Realtors are taught never made very much sense to me ...and to us, makes less sense now.  
     It is the easiest and fastest way to do a home valuation. For consumers who may not know...An "MLS generated" Comparative Market Analysis is done by putting various features of your home into a computer program. These are "non subjective" aspects...number of bedrooms,bathrooms,garage spaces, year built, style, lot size, school district.  Agents may pick and choose the things they feel most describe your home and then choose a radius from your home to find comparable homes that have listed and sold within a specific time period.  Leaving out or putting in time periods can wildly sway the results.  
   Our methodology is different...it is lengthy and time consuming...and we believe, much more accurate.  It is part of what  sets us apart from other agents.  Taking the ... more

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