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3 Steps to Find Your Perfect Marketing Mix
We talk frequently on this blog about your “marketing mix.” But what exactly does that mean?
Simply put, your marketing mix is the group of activities that you do to promote your real estate business and your brand. It’s called a mix because it incorporates a variety of strategies.
You may wonder what the best marketing mix is for your business. The good news is that it’s not hard to discover it.
Just follow these three steps!
Step One: Choose The Elements of Your “Mix”The first thing to do is choose your marketing mix from the three major categories. How many subcategories you choose will have to do with how much time you have for marketing, your current presence level in your market, and what fits your target demographic.
Print MarketingThe first bucket to think about is print marketing. There are subcategories within this part of the marketing mix. In reality, every Realtor® should do at least a few forms of print marketing.
Here are subcategories to consider:
Farming postcards A Just List/Sold mailing series Outreach using business cards Expired Listing postcards or letters Notecards to thank vendors and clients Promotional items like pens or reusable bags Car door magnets Door hangers Some of these forms of print ... more

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