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Are You Fighting Offline Marketing? I Fought Online & Look Who Won!!
WE find that a good mix of direct mail and online marketing works really well!!!   And, a lot of this is due to the guidance from Barbara T!!!    Great role model!!!  Thanks!

Is online marketing creating laziness within the real estate industry? I continually remind myself of the fact that all potential clients ARE NOT ONLINE.
We must be well-versed with the basics of online marketing and SEO today, and for that, I thank Katerina Gasset. I know just enough to survive online, and I use online marketing to complement what I do offline.
Ah, the best of both worlds. Because my offline marketing is more plentiful than online, my costs are higher. I’m not sure my phone would ring as much as it does, if those ratios were reversed!
The way it works for me is the postcard and/or the newspaper marketing shakes that fruit from the tree.  However, before that phone call is made, the potential client does a search online for a variety of keywords that apply to that potential client. The online marketing is the “final close.”
How do we know this information? The team members ask when they are ... more

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