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Do this ONE thing to catapult the success of your marketing & business
We’ve all been there! And maybe you’re there right now. Feeling like you’re struggling with your marketing, feeling like you’re just not connecting with the right people, or cutting through all the noise so people find you and buy from you. Maybe even knowing what to say and how to say it has got you pulling your hair out? For my business, there’s one transformative process I went through that has brought clarity, tons of ideas for content, and effective messaging that works. It sounds so simple, but is neglected by many.
 
You must know your client...deeply know her. The depth to which you know your ideal client is directly related to the success you will have in serving her and selling to her. Seth Godin, marketing guru, teaches that to build a successful business, we must find one ideal client and serve them insanely well and our business will grow. It sounds so simple, but how do we do it and then develop our marketing once we know her?
 
1. Start by getting to know your ideal client very, very well. This means continually talking to her. I don’t mean an impersonal survey or a sterile focus group. I’m talking ... more

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