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The Power of Timing

The Power of Timing
In the past month I have heard agents talking about what they believe is the best tine to put upcoming listings on the market. Each of them has their own unique ideas of why waiting or listing right away is more beneficial. What surprises me, however, is that these are closely held beliefs that don't necessarily have any proven merit. They are simply opinions.
So how do you know when is the right time to put a listing on the market, when a seller tells you they could list now or in a month?
Many agents come up with various reasons to list immediately or wait. And that decision is often based on that particular agent's pre-conceived idea of what is better.
For example, I had many agents ask me if they should list in the middle of August or wait until after Labor Day. I can't possibly answer that question unless I know what the inventory levels are at that specific moment in time. Timing in the market is not just based on a holiday, a season, or a weekend: it is based on what is happening at that moment in the market.
If ... more

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