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Branding Moments: Unique To Be Unique?
We love the wine industry because it provides so many examples of branding. There are so many great examples with which to discuss a branding moment. When we saw these bottles of Cabernet Sauvignon, we were confused by the name.  The word "Chateau" is a French word for castle.  Smith is not necessarily a French surname, however it is possible that through immigration, there are now French Smith (s) in France. However, this wine is from Washington State. It has nothing to do with France! The font used is Gothic implying heritage and history.  The website reveals that this is a recent brainchild of Charles Smith, formerly a rock band manager, turned winemaker.  Chateau Smith is one of the brands, along with Eve Chardonnay, Kung Fu Girl Riesling, The Velvet Devil Merlot, Boom Boom Syrah, etc.. Here are the Winemaker's notes:  Elegant, Raspberry, Cherry, Full Bodied Columbia Valley, Washington- Elegant and nicely focused to show off its bright raspberry and cherry fruit. Lightly veiled in fine tannins, picking up white pepper and cinnamon notes on the lively finish. We laughed at the name and moved on to look at other brands. In our ever so humble opinion, it was unique to be unique!  What do you think? ... more

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