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The BEST Way to Build a Strong Sphere of Influence...
I've been writing for a few years now on tips, techniques and strategies to build and maintain a strong sphere of influence business model. 
Marketing to Your SOI? Don't You Dare! The Seduction of Your SOI: How Trying to Get Business is Kinda Like Trying to Get... uh... Rely on my SOI? I don't know anyone who wants to buy or sell! But y'know what the all-time most powerful way to run a successful business based on the personal relationships in your life is?
Do a hell of a job for your clients.
Go above and beyond every chance you get. Don't ask what your client can do for you, ask what you can do for your client. DO that open house, even if you don't want to. Attend your buyer's inspection even if inspections bore you to tears. Call your seller every single week, even if you have nothing much to report. Cheerfully take your buyer back to the house for the 3rd time so he can measure the windows before writing an offer. Follow up with your buyer a few days after closing to see if any problems arose during move-in that you can help with.
And then, stay ... more

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