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What's Wrong With This Ad?
You can't take 45 years of real estate experience out of this girl, even though I'm more or less retired.
I still work with former clients to sell their current homes, receive daily listing updates and scroll through the real estate ads in a free local paper while enjoying a bagel sandwich. This one jumped out at me today, and I'm sure that most Activerainers will see what caught my eye:
 
WINTER RENTAL - move in TODAY at the xxxxxx apartments. Small Apt. at 57th St. Oceanside View. 2 BR, 1BA, furnished & all util. included. Job required, no pets, no smoking inside, & must be a low key single person who wants the apt by himself or herself so it will be a drama free winter for everyone involved. $700 a month, & sec. dep is $350.
 
What's wrong with this ad? After decades of writing real estate ads, I have my own ideas of how to attract buyers or renters through print advertising. But I'll refrain from commenting based on that perspective. Here's the phrase that jumped out at me:
 
"Must be a low key single person who wants the apt by himself or herself..."
 
It doesn't appear that this ad was posted by a licensed real estate agent, but that does NOT excuse the ... more

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