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Why Should Real Estate Buyers or Sellers Choose You?
Do you know what makes you stand out from all the other agents in your market? Do you know what makes you the best choice for prospects in your niche or geographic territory?
Quite often, when I speak with agents who need me to write an agent bio for them, they can’t answer those questions. In fact, some tell me that there’s nothing different – they do the same job that everyone else does.
Having known a good number of agents over the 19 years that I was an agent and then a broker, I know that isn’t true.
The mere act of coming to a site like Active Rain sets you apart from a huge percentage of your competitors.
It doesn’t even matter if you participate as a blogger. Coming here to read and learn sets you apart.
I’ve known many agents who tossed their copies of the Realtor® magazine in the trash, along with the bulletins from the Idaho Real Estate Commission. They could have learned something from them, but didn’t even bother to open the covers. Every two years they grudgingly attended continuing education classes, and that was the extent of their efforts to educate themselves.
I’ve also known agents who didn’t bother ... more

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