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Coming Soon Advertising: Is It a Good Strategy? Yes or No?
Coming Soon Advertising: Is It a Good Strategy? Yes or No?
 
Some people want to list their house, but not yet.  Maybe they still need to clean it out, or maybe they are doing some last minute repairs, or whatever.
 
They call a real estate agent to talk about listing the home in preparation for when they are ready to put it on the market.
 
Of course, the real estate agent does not want to miss the opportunity to list the house, simply because the owners are not yet ready, so they make suggestions, one of which might be to advertise it as "Coming Soon".
 
By using a coming soon advertising campaign, the agent can start to build hype and excitement about the house.  A data base of buyers could start to build up such that when the home is ready to be put on the market that it sells immediately.
 
Alternatively, although there are, also, some "coming soon" buyers, most buyers when they are ready to buy are ready to buy now.  If they hear about a house that interests them, then they want to see it and they want to see it now.  Buyers rule ... more

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