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No Advice Is Better Than Bad Advice
Social media can be a tempting resource for licensees who seek immediate gratification for questions or problem-solving. Reliance upon Facebook groups is growing. Not so long ago, posting anything online even remotely related to a transaction was taboo, and with good reason. Public discussion of any details (past or present) was considered a violation of fiduciary duties -- even when names and addresses were never mentioned, as an agent's identity alone could provide context clues sufficient to inappropriately link back to transaction information.
Social media has opened up a can of worms in that respect. Closed online groups allow for industry pillow talk behind the veiled curtains of protective settings. The daily stream of "questions and answers" posted online is justified and categorized under a label of "collective learning" for the audience in each forum.
One of the most dangerous trends in online information exchange is the trust that licensees put into these groups, and the often inadvertently bad and wrong answers received from group members. Armchair quarterbacks tend to be quick to give answers without fully reading questions, and without prerequisite knowledge to answer.
Why Don't Agents Go To Their Brokers / Brokerage for Answers?
There are several common reasons why licensees turn to Facebook instead ... more

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