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7 Reasons Why You Need Custom Content in Your Real Estate Blog
If you've been using a subscription service for your real estate blog content - or worse, a "free" content provider - you're hurting your brand. Here's why!
1. Authenticity counts. If your blog says the same thing as a number of other blogs, Google doesn't see it as "yours." This means no SEO value. Worse, Google could penalize your site for having duplicate content, and reduce your search ranking.
2. Your unique value proposition is non-existent in subscription content. How do you differentiate yourself from 1.5 million agents? Canned content with a one-size-fits-all approach does nothing to promote your brand, your niche, or your expertise.
3. You could be promoting a third-party content company. Each time you use and share "free" content, there's usually a string attached. Namely, the display of the content company's logo and name, which your use has endorsed. You're giving them free advertising, with embedded links that take the reader back to their website! Even when you upgrade to a "branded" version, it's still SEO-killing, cookie-cutter content.
4. Boilerplate content reduces your professional authority and online reputation. Imagine explaining to a home seller why their home price should be adjusted, shortly after you shared an XYZ company blog saying how great the market is. Inman News recently posted an excellent ... more
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