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Giuseppe Verdi you're not. But you will still like AIDA.

Listing a new home? Chances are you just spent several hours working on a listing presentation, formulating comps and convincing the home seller you are the best person to help them navigate the market for a quick sale at the highest price. Now you have to make good on your promises.
One way to help ensure a quick and lucrative sale is to write a property description that will demonstrate all of the reasons that a buyer will find a property attractive. It will be easy if you remember AIDA. No, I don’t mean the famous opera by Giuseppe Verdi, I mean the advertising model.
AIDA and its approach toward advertisement are often attributed to advertising and sales pioneer, E. St. Elmo Lewis. Lewis believed that advertising should conform to certain standards. In his words:
“The mission of an advertisement is to attract a reader, so that he will look at the advertisement and start to read it; then to interest him, so that he will continue to read it; then to convince him, so that when he has read it he will believe it. If an advertisement contains these qualities of success, it is a successful advertisement.”
The AIDA template is one of ... more

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