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Branding Moment: Brand Extension-- Rich, Sweet and Chic!

There are those in every profession who are in the mindset that their brands have to appeal to all segments of the marketplace.  Their logic is that as one segment of the marketplace moves into another economic strata, their customers will remain loyal to their product line or services.  This is what is known in the marketing world as Brand Extension.
 
There are real estate firms who appeal to luxury clients, over 55 communities, first time home buyers, commercial, industrial, investment real estate, and so on and so forth.  You name it, they have it, and if some new branch of real estate is invented, they will add it to their firm.
 
Pictured above (below the title) is the latest brand extension of a well known Champagne House, Veuve Cliquot.  Veuve Cliquot's marketing has been a favorite of ours. Their marketing team has always has been innovative and creative.   We even wrote a post about their then latest packaging in November of 2017, which they continued this year adding new cities (pictured below).

 
As lovers of Champagne, we were intrigued by the label and promptly researched this new product, the Rich line! The target market of the Rich brand is the cocktail drinkers.  According ... more

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