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ADVERTISE WHILE EDUCATING: Many buyers believe they do not need representation when purchasing from a builder.
It does not cease to amaze me the number of people who are shopping for the best deal for a home or mortgage on the internet. Our buyers have a wealth of information at their fingertips. They seem to be more informed.
However, it does amaze me the number of buyers who honestly do not think they need representation when purchasing a home from a builder. They are often even willing to take the builders financing from the builder owned mortgage company.
I had previously worked for builder owned mortgage companies. While working there, I often advised buyers that it IS in their best interest to be represented by a realtor. Once I explain the benefits, they understand the need and typically seek out a realtor that they were comfortable with.
The examples I have given in the past are:
You do not pay the realtor. The builder does. But, the realtor truly does work for YOU and not the builder. A realtor is key in negotiating the purchase agreement. Builders often have incentives that are not awarded to the buyer due to the fact that they need to make as much money as possible. Therefore, if they do not ... more
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