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Leverage for 2019 - Whatever You Have, Use It!
My plan for 2019 is well under way, it includes another website for a new target niche market and as I review all the places I have profiles and links I realize I have been remiss in leveraging.
Leveraging is simply taking some skill you have, or a designation, money, and making use of it in your upcoming marketing.
Leveraging designations. While I don't believe that designations gain me much aside from education, and while we all agree consumers do not really care, I wonder how much proof of that statement there is. So rather than assume, if you have designations and they fit your target market, go back and check your profiles. Then next time you write a post, leverage your designation. Make your readers understand you have more education in the field.
Now leverage your profiles. No matter where they are, go back and update them all. I found one of mine with the wrong office address, your's may have the wrong company name! They are not all updated on auto pilot! Take some time to do a quick profile run around and be sure you are happy with what it says. Updated your bio's. Update your social media links, update your ... more
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