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When The Market Changes, Everyone Needs A Savior ! Have Yours Ready
 
There seems to be a consistent flow of questions regarding the future potential for the market crashing or changing to a slower pace.  Expect change because that’s the constant state of the real estate market.  It changes, and it changes consistently.
I’ve experienced 40 years of it changing. My production through every changing market has been consistent with the previous market. It’s a steady flow because my marketing is consistent, and I know who I need to latch onto depending on the state of the market.
I’ve witnessed agents going home and staying there until the market re-energizes. When and if the phones ring without any effort on the part of the agent, unfortunately, they’ll return.
Agents need to focus on the present market. They’ll know when the market changes, and they, in turn, must change with it.
When rates were as high as 21%, we changed the way we financed mortgages.  I made as much money in that market as any other.  I used Ahmanson Mortgage Co and set up the buyer with a 40 year negative amortization loan. The payment was affordable, and it resulted in a roof over their heads. When the market changed back to something reasonable, they refinanced.
When ... more

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