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Why Some Websites or Pages Rank Well With No Content
never ending SEO saga!  Helpful info to keep in mind posted by my business colleague.  Helpful tips to keep in mind as we travel down this rabbit hole 
I'll be honest, this drives me nuts! When I research a community or area and find the first 10 spots on Google with NO CONTENT! What? Doesn't this break all the laws of SEO? Well, yes and no. There are about 200 factors when it comes to SEO rules and ranking factors so no content on a page is just one of those, albeit an important one. 
But why do these pages rank?
And it could be any site too, Homes.com, Market Leader, Real Geeks, Wordpress, etc... That may not be the deciding factor at all. So what it is?
Well, it's a variety of things. For one, sites like this: https://homeswithjean.com/east-valley/gilbert/* may not have a lot of content in the form of text but it does have content. Each listing can be content, the menu, the text, the footer and then if there are any comments on it, those counts as well. But what if there is nothing but one listing? That certainly can't be enough to rank?
Well, there are other factors at work ... more

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