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Can you afford the high cost of what you don't do?
You know the cost of things you do, but the cost of what you don’t do is harder to define.
You know what your marketing costs in terms of dollars and cents for things you purchase. When you contemplate adding a new marketing method or purchasing new equipment, it’s there in black and white. You can look at your income and your budget and know whether you can pay those prices.
What you don’t know is the cost of NOT doing the things that would attract new clients, put commission dollars in your pockets, and build your business.
The cost of missed opportunities is ???
 If you send a monthly newsletter, you know what it costs to prepare and distribute – but do you know what it costs if you don’t send it?
Probably not. No one is going to come up to you and say “I thought about listing my house with you, but when I didn’t get a newsletter from you I chose someone else.” They wouldn't even think it, because you weren't on their radar in the first place.
You might know what you earn as a result of farming and prospecting – but if you don’t bother, you have no idea how ... more

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