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How Direct Mail Fits in Your 2019 Real Estate Marketing Mix
Is direct mail an old-school strategy, reserved for those who aren’t able to keep up in a digital world?
There’s no doubt that you need a mix of marketing to reach prospects in today’s multi-channel world. However, direct mail still deserves a strong central place in that mix.
There are a lot of reasons why. Let’s dive in, and we’ll also talk about how you can use your print marketing to its maximum advantage!
Why Print Marketing Still MattersHave you noticed that there’s more noise online than ever before? Attention spans are short and seem to get shorter every year.
The best way to get noticed is to show up in a place where there’s less noise. And right now, that place is in the physical mailbox.
A colorful farming postcard customized with your message and branding really stands out, especially when there’s so little other mail. Many are relying so much on online marketing that they’ve abandoned direct mail.
That gives you a chance to show up and be noticed – with very little competition!
Even more than that, studies show that print mail is seen as more trustworthy across all generations. It’s a tangible item that brings a unique feel to your marketing efforts.
How to Include Print Marketing ... more
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