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Are You Remarkable? If Not, No One is Going to Care
"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. 
 
Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something before anyone else. It's just the way we're wired. An experiment discovered that if you ask two groups of people if they prefer a job that made them $100,000 vs. $50,000 they obviously would take the $100,000 job. But then subjects were told that in the higher paying job everyone else made $200,000 and in the lower paying job everyone else made $25,000. With this new knowledge, the majority of the group chose the lower paying job simply because they made twice as much as the other employees. They abhorred the idea of making half as much as everyone else even though it was twice as much as the other job. [Contagious - Jonah Berger]
 
Crazy? Yes. The norm... Yep.
 
People want to brag about what they know. We see newsfeeds of everyone's highlight reel and we get an endorphin rush when we get dozens of "likes". We want to be in the ... more

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