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3 Underestimated Sources of Advertising Inspiration for Realtors
One man's trash is another man's treasure. Are you guilty of discounting the pearls on your doorstep? The creative inspiration and connection to business resources you need to get to the next level may be closer than you think. Here are three underestimated sources of input that a simple shift in mindset can reveal.
Junk Mail -- From postcards to ValPak, junk mail can teach you about:
businesses in your local community -- These become referral resources and talking points for local market expertise. Blog about that new restaurant that just opened. Visit the Mom & Pop hardware store and promote them on social media. Find missing trades to name on your referral list for specialty services. This information and social sizzle is mutually beneficial. marketing services other small businesses use to design, print, and distribute correspondence --We've found some of our best vendor partners this way. graphic design trends -- Fortune 500 companies give you FREE samples of ad agency work, right in your mailbox, folks! Pay attention to the content wording, imagery, color palates, paper selection, envelope teaser, packaging, call to action, and response mechanisms. Their direct mail is designed, tested and re-tested to get a response. what not to ... more
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