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YouTube Thursday - A Day Late, but all about YOU!
YouTube Thursdays- A day late, but with thoughts of YOU. 
 
 
A scheduling conflict for business prevented this post from being submitted on Thursday. However, as promised, here are some ideas to help you determine how to interject yourself into videos if you suffer from stage fright. This week, is part 1. 
 
First of all, think about who you really are, the heart of soul of you. My good friend Alexandra, writes about this concept in one of her recent posts. We think, if you really want to thrive, in all aspects of life, it’s important to journey inward to find your true “me.” 
 
You are unique, don’t forget it. Capitalizing on what makes you different is what gives you an edge. Remember, a big part of who you are should be reflected in your brand. Authenticity is the cornerstone of any effective marketing. In other words, your message must be both genuine and in alignment with the principles of your brand ( your “me”). 
 
According to Social Media Today, 86% of consumers say authenticity is important when deciding what brands to support. Those numbers jump to 90% for millennials. Further, studies report that viewers lose trust when they spot actors, scripted deliveries, and slickly canned productions. 
 
While, ... more

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