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5 Tips for Creating an Engaging Facebook Business Page
Create an Engaging Facebook Business Page With These 5 Tips
If you own a business, you need a Facebook business page. If you have one, you need to make sure it’s engaging and up-to-date. If you’re thinking about starting one, be aware that it’s more than uploading some photos and posting content. It all starts with a comprehensive strategy for getting more leads.
Here are 5 tips for creating an engaging Facebook business page.
Keep Business and Personal Matters Separate
Creating a personal profile page for your business instead of a Facebook Business Page will put your company at a considerable disadvantage. When you create a Business Page on Facebook, you gain access to numerous content creation tools, paid promotional opportunities and analytics and insights. Plus, when you create a personal page, instead of a business page, it requires people to send you a friend request to engage with you.
 
Use Page Roles
You've probably heard plenty of horror stories about people posting personal content to their employer's social media channels. You can avoid these kinds of publishing mishaps by assigning Facebook Business Page roles only to those employees or assistants who need it to do their work.
 
No Glam Shots, Please
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