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How Do I Find Out Who Is Visiting My IDX Real Estate Website?
You cannot find out individual visitors to your site, but you can use some freely available software, such as Google Analytics, to find out how many visitors come to your site, when they are most likely to browse, and their preferred content.
In traditional brick and mortar real estate, you want to know everyone who walks through your office door. You want to greet them personally, gather their contact information, and learn how you can help them. Online real estate is a bit different. Because you cannot talk to them face to face, you need to use software tools to “get to know” your website visitors.
The easiest and most widely used is Google Analytics. Launched in 2005, Google Analytics is now used on more than 50 million sites around the web. The software works by adding tracking code to your website. This code registers activity on your site and sends it to Google where it is aggregated and presented in the Google Analytics reports page.
Google Analytics and similar software can help you understand the type of content that is most popular on your site and the type of visitors it attracts. This can help you develop more targeted content and generate more ... more

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