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Technology or rapport? What is most important in real estate?
There is a lot of discussion in real estate circles about technology, AI, data, iBuyer programs, etc. and how this is going to change real estate. Lots of people are pouring money into new technology that is going to disrupt the real estate field. I remember when my wife began in real estate many of the agents in her office said the internet was never going to replace the trusted MLS book. I get it we don't like change.
I wrote a little about this last week when a comment blossomed into a bigger answer than I intended. But, I have been thinking about this as clients call and I think, why?
Those of us who are active and have been in real estate for more than a few years know where our business comes from. As Mr. Buffini and any good manager will tell you, your sphere is a pot of gold.
Why do those people in your sphere contact you to buy or sell or refer a friend or family member to you? Because they trust you. Over time you have built rapport up with them and because of that they know who to call. They know you are good at what ... more

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