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Marketing Essentials: Maximizing Your Website's Power of Attraction!
Excellent post by Ron and Alexandra Seigel 
As a luxury or any category of real estate marketing professional, one of the best ways to maximize your real estate website's power of attraction is to study the window dressing of  fine retail establishments.  A luxury retail store is designed to attract its customers and maximize sales.
Pictured above is a recent photo of one of the Hermes windows displays in Beverly Hills. The theme is planning summer vacations suggesting a tropical destination. Only two items are displayed: comfortable shoes and a large bag for those last-minute items.  There is no clutter, no extraneous items which adds to the power of attraction.
 
Here are some guidelines to consider that are applicable to web design:
 
The store front usually has a huge window display. The idea is to let customers see the merchandise within the store, as well as a special vignette of the latest merchandise. On the web site this should be your home page. Is it appealing to look at? Does it have curb appeal? As part of the home page, several iconic images of the area in which you work may be appropriate.
 
Is the merchandise aesthetically pleasing? ... more

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