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For a Friendlier, More Appealing Agent Bio, Remove the I's
Your "about me" page – also known as your profile, or agent bio, is supposed to be about you. It's the only page on your entire website that should be about you.
This is where you can brag a little about your expertise, tell what you have to offer, and share some insight into who you are when you're not working.
But still… Even though the page is about you, it really isn't. And all those "I's" can just be too much.
I hold this designation. I've won these awards. I love working with first time buyers. I get my short sales closed in record time. I have 23 years' experience. I've lived here my whole life. Not long ago I came across an agnt bio that was a prime example. The introduction was 30 sentences long. Twenty-four of those sentences began with the word "I." And one of the others said "It gives me satisfaction to…"
The sad truth is, nobody wants to read that much "I."
The whole "I" thing may be the reason why so many choose to have their agent bios written in the 3rd person.
It doesn't sound quite so self-centered to have someone else saying "Sally Ann loves working ... more

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