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Make sure the seller can afford to sell.
 
When it comes to pricing a house we need to look at comps.  How many are on the market, how many are under contract and how many have sold in the last 6 months.  
That's in the ideal world where there is a lot of activity.
When it comes to listing a home and determining the right listing price...there are few more things that come into play.
What is the reason for the move?
Are they right sizing? 
When do they want to settle?
Are they financially able to afford their home?
How much do they need for the next move?
Never price a home without knowing what is owed and what owners "need" to move forward. Find out the bottom line... in their pocket number.
Can they afford to sell and move on?
Some cannot.
Whether you are the first, second or third agent, it is a must to find out their expected dollar amount. If no one has explained the cost of selling or they don't understand the fees,  even with a  full price offer, they may not be able to afford to sell.
What the seller needs, has no bearing on the price.
It is a place to start the discussion. 
Make sure the seller can afford to sell.
 
 
... more

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