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Marketing Real Estate: 7 Questions To Test Your“Pain Point Threshold”

In marketing speak, eliminating “pain points” is an ideal strategy for getting more referrals and maintaining a healthy stream of business for your real estate marketing practice. That is, minimizing or eliminating any “pain point” that your seller or buyer may encounter in working with you.
 
Pain points are those problems that aggravate a relationship and spark a downward spiral of discontent. If not handled immediately these pain points can cause even your most loyal clients to eventually decide not to work with you ever again.
 
Although human personalities vary, there are common pain points that are universal to all of us. Successfully addressing these 7 questions below will reveal your strengths and weakness in dealing with universal pain points that can turn off a potential buyer or seller in no time at all.
 
Do your clients (and other agents) feel special when they work with you? Do you respond quickly to take care of issues that arise? Do you reassure them when a problem presents itself? Do you take the time to really listen? Do you have impeccable manners; are you polite? If you work with foreigners, are you sensitive to their cultural values? Do you check and double check any information ... more

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