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Facebook Slowy Gutting Advertising Platform For Real Estate
If you go back a little more than a year ago Facebook offered advertisers a wealth of targeting options, unmatched on any other platform. Using data acquired through third parties and merged with Facebook's user data, advertisers were able to target users based upon a plethora of demographic data including some predictive metrics - e.g. likely to buy a house. In addition, virtually any of a user's preferences could potentially become fair game for targeting.
But then came the Cambridge Analytica scandal, which triggered even broader privacy concerns, and Facebook decided to ditch the third party data. Advertisers could still acquire that data and attempt to merge it with Facebook's user data on their own but that process became much more complicated and out of the reach of smaller advertisers.
In roughly the same time period Facebook came under scrutiny for allowing advertisers to violate the Fair Housing Act in their ads by targeting or excluding protected classes of users based upon a variety of preferences/ affiliations. In response Facebook eliminated 5000 targeting options from their platform.
However, that did not put an end to Facebook's problems with Fair Housing laws. The lawsuits continued and were joined with a lawsuit from the ACLU and ... more

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