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The Nasty Marriage of Realtor.com and Opcity
Why is that everybody thinks they can stick their hands into our pockets? There seems to be this big push for so-called "referrals." It is not that we don't like referrals because who doesn't like referrals? Genuine referrals. From a bonafide source, like an agent who is working with the client in another area. We are happy to give that agent a referral fee.
However, we can't survive in this business if we paid a referral fee on every single transction, or even half of our transactions. That's too big of a chunk of income to give away. It is especially bad if the referral is not really a referral, but instead some unknown person from the internet who might want to sell or buy a house. In that instance we are not paying a referral fee based on an existing relationship. We are paying for it based on SEO. It's not the same relationship. It's just a name and a phone number.
Then, into the mix of thieves and merry pranksers comes our very own Realtor.com and Opcity to begin charging for buyer inquiries on specific listings or for potential sellers who might want to sell. You can read more in my ... more

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