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Meet the Perfect Couple: Real Estate Direct Mail & Email
If marketing tactics were people, and you were a matchmaker, you couldn’t put together a more successful couple than real estate direct mail and email marketing. The two are a perfect match. Stick them on a cake!
Individually, each can be incredibly effective in fueling your real estate marketing results and generating a steady flow of leads and referrals.
Direct mail, for example, is eye-catching and tactile. It lets you reach virtually any prospect or client with your real estate newsletters and updates. Direct mail works even better when it’s strategically designed, personalized, and packed with high-interest content.
Direct mail also has a high trust factor. 56% of your clients and prospects will tend to trust it more than other types of advertising — and nearly half will actually keep a real estate direct mail piece if it contains valuable information. And don’t think for a second that excludes millennials. They may have grown up with smartphones but, according to a USPS report, 57% say they have made purchases — including homes — based on mailings they’ve received.
But as effective as direct mail can be, email marketing for real estate agents is also a powerful tool for generating leads and referrals.
These days, just ... more

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