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Leverage the “Snowball Effect” for More Real Estate Agent Referrals
There may not be snow where you are today. However, you can probably still picture how the snowball effect works. It’s an analogy, of course, that refers to a snowball rolling down a hill. It starts off small, but as it gains momentum and picks up more snow it becomes bigger and bigger.
In a way, marketing to generate more real estate agent referrals can be a lot like that. You may not see decent results in the first few months because the “snowball” is still small. But make no mistake about it, it’s growing. If you stay consistent in your efforts, the referrals will start coming in.
And the good news is, there’s no bottom to that hill! Year after year, the referrals will continue to grow.
That’s good to keep in mind because, in the busy life of an ambitious real estate agent, it’s all-too-easy to focus myopically on short-term results. We want more real estate leads this week. We want more referrals this month.
Of course, getting more clients and listings in the short-term is important. In fact, there are many strategies we’ve featured in this blog to do just that. For example, putting a lead-capture form on your website that automatically ... more

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